About Pnina Rosenblum

 

PNINA ROSENBLUM

 

1, MOSHE SHARET STREET, RISHON LE'ZION 75704, ISRAEL
TEL: 972-3-9522250 FAX: 972-3-6191412
E.mail: pnina@pnina.net

 

PENINA ROSENBLUM-SEMONOWITZ

PENINA ROSENBLUM IS A LIVING EXAMPLE OF A SUCCESS STORY AGAINS ALL ODDS.

SHE WAS BORN IN 1954 IN A POOR SECTION OF PETACH-TIKVA, TO HER MOTHER ORIGINAL FROM IRAQ AND HER FATHER ORIGINAL FROM GERMANY.

SHE WAS RAISED BY HER MOTHER ALON, WHO WORKED AT THE FACTORY,
AFTER HER FATHER ABANDON THEM WHEN SHE WAS 1 YEAR OLD.

AT 16 SHE WAS DISCOVERED AND WAS SEND TO A BEAUTY CONTEST.
SHE WIN IN MISS ELEGANT CONTEST AND AS A DEPUTY OF WATER QUEEN AND FROM THERE THE WAY FOR MODEL WAS EASY.

SHE BECAME THE MOST WANTED MODELS IN ISRAEL WHEN SHE WAS 17 YEARS OLD.

AT 19 SHE ENLIST TO THE ARMY AND SERVED IN ENTERTAIMENT GROUP.

AT 20 SHE LEFT ISAREL TO TRY A CAREER ABROAD. SPENT SEVERAL YEARS IN LONDON, NEW-YORK AND LOS ANGELES . WORKED AS A MODEL AND AS AN ACTRESS. SHE ALSO HAD RECORDING CONTRACT IN LONDON.

RETURNED TO ISRAEL IN 1980. SHE BECAME A WELL-KNOWN CELEBRITY.
SHE WROTE ARTICLES FOR ISRAEL'S NEWSPAPERS AND MAGAZINES: MAARIV, YEDIOT HAARONOT, AND L'AISHA, ISRAEL'S WOMEN'S MAGAZINE.

IN 1989, PENINA ESTABLISHED HER OWN COSMETICS COMPANY - PENINA ROSENBLUM LTD., WICH BECOME ISRAEL'S LEADING COSMETICS, AND PERFUME COMPANY. DURING 25 YEARS THE COMPANY HAS WIDEN THE LINE OF PRODUCTS TO HEALTH FOOD, FOOS FOR DOGS, BEDCLOTHS AND LINGERIE AT 2013.

IN 1994 SHE RECEIVED ISRAEL'S MOST PRESTIGIOUS BUSINESS AWARD - THE NAAMAT AWARD FROM FORMER PRIME MINISTER YITZHAK RABIN.

IN THE YEARS SINCE 1995 EVRY YEAR SHE RECEIVED THE ISRAEL'S OSCAR AWARD FOR HER COMMERCIALS.

IN 1998 SHE WAS VOTED THE MOST ADMIRED WOMAN IN ISRAEL BY L'AISHA MAGAZINE.

PENINA'S SUCCESS STORY HAS BEEN FEATURED IN THE WALL STREET JOURNAL, AND OTHER PUBLICATION.

 

 

IN 1999, CONCERENED ABOUT THE ECONOMIC POLICIES IN ISRAEL AND HOW THEY AFFECT THE STATE'S WORKING PEOPLE, PENINA HAS LAUNCHED A NEW POLITICAL PARTY CALLED "PENINA ROSENBLUM PARTY" AND RUN FOR THE 15th KNESET. SHE WAS VOTED BY 45,000, BUT WAS SHORT OF 3,000 VOTES TO ELECT.

IN 2002 PRIME MINISTER SHARON INCLUDE HER IN THE LICUD PARTY AND SHE ENTER THE KNESET AND WAS A MEMBER OF THE 16th KNESET.


PNINA CONTINUE TO BE THE MOST ASKING CELEBRITY TO APPEARD IN TELEVISION PROGRAMS AND WEITTEN MAGAZINES.


MARRIED A SECOND TIME TO RONI SEMONOWITZ. MOTHER OF TWO CHILDREN, CHEN AND GAL FROM HER FIRST MARRIED.

 

 

 

COMPANY BACKGROUND

 

PNINA ROSENBLUM COSMETIC COMPANY HAS BEEN ESTABLISHED IN MARCH 1989.

THE FIRST PRODUCT THAT PNINA LAUNCHED WAS-
"EYE TOUCH" .

RETAILS BEGAN CALLING PNINA FOR THE PRODUCT AND ASKRD TO SELL IT.

PNINA WANTED TO WIDEN HER LINE OF PRODUCTS, SHE WENT TO ITALY AND ORDER 8 MAKE UP PRODUCTS AND STARTED TO MARKET ITALL OVER THE COUNTRY.

SECONED YEAR SHE LAUNCHED FACE PRODUCT.

THIRD YEAR DEODORANTS, BODY CREAMS, SHAMPOO....

FORHT YEAR PRODUCTS FOR MEN.

THE COMPANY DEVELOP AND GROW AND CONTINUE TO INTRODUCED NEW PRODUCTS, FOR WOMMEN,MEN, BABY, AND A NEW CARE AND MAKE-UP, BEDCLOTHES, HEALTH FOOD AND FOOD FOR DOGS